Are you struggling to stand out from the competition? Want more leads and clients? The one thing that separates successful business owners from others is reputation. Having a good reputation for your business is essential for building trust with potential new clients. The good news is that there are lots of things you can do today to improve the reputation of your business.
Here are 4 powerful proven ways you can build and expand your business today:
Build An Organic Buyers List
It’s important to begin by building an organic buyers list. The best way to start is by creating high-quality and engaging content. This can include whitepapers, ebooks, blog posts, and tips sheets. This free content can help you attract new subscribers. Focus on offering potential clients a solution to their problems. Then offer them a solution but in order to get the solution, they need to sign up to your email list. This is an effective proven method for building a good-quality buyers list.
On average email marketing generated $38 for every $1 spent. That’s a massive 3,800% return on investment. If you’re not taking advantage of email marketing yet you should be.
Creating authority within your niche is essential for good business. There are 3 main ways you can create authority within your niche:
Put yourself out there. Be present online, offline, and at relevant conferences. The aim is to get yourself in front of potential clients.
Use Your Voice
Be a guest speaker at events within your niche. Use Periscope or Facebook live to engage with potential clients. Get your voice out there as often as you can.
Share Social Proof
Everyone wants to fit in with the crowd, if other people are buying your services others will be more inclined to buy too. Over 70% of customers online always check reviews before they decide to purchase. Share your positive reviews on your website and social media channels.
Examples of social proof include:
- Customer reviews
- Friends referrals
- Expert social proofs
- Celebrity endorsements
Building credibility is important for both large and small businesses. It takes time and patience but with a robust plan in place, it can be achieved by anyone. The initial aim is to build trust with your audience, the trick is maintaining that trust. Without trust, your business will suffer and you will find it hard to attract new customers.
Consistency is key when it comes to credibility. In order to become a credible brand or business, you need to be consistent in the quality you deliver. Be consistent with your social media schedule, your website, and your free lead magnets. Always strive to produce the highest quality work.
Businesses that are consistent in their delivery find it easier to attract new clients and retain their existing ones.
Establish Yourself As An Industry Expert
Aim to get your business recognized as an industry expert. You need to get your name positioned next to other leading industry experts. Businesses who are recognized as experts in their field can not only command higher fees but also get more clients.
Join Relevant Organizations
Research organizations and associations within your field and become a member. Regularly attend meetings and summits. Take it even further by applying to join the board of directors. Volunteer to be a guest speaker and sponsor events. Joining relevant organizations and associations gives you ample opportunity to network with other industry experts and establish yourself as an expert too.
Networking events present multiple opportunities for you to expand your own knowledge on a subject, further cementing your authority as an expert. Don’t forget to take notes and absorb as much information as you can.
Make time to research potential opportunities for you to write articles or share information within your industry. Create articles or blog posts for other organizations, publications, or magazines. Most leading publications and magazines are regularly looking for input from industry leaders. Contact them and pitch your ideas. Make sure you receive credit for the work submitted by providing editors with your author’s bio which should include your name, your business, a brief introduction of the services you offer, and contact information.
Host A Virtual Summit
Organize and host virtual summits to mark yourself as an influential person in your industry. Virtual summits bring people together from all over the world giving you yet another opportunity to position yourself as an expert in your field. By hosting a virtual summit you have the potential to increase your network, help with lead generation, attract new clients and build authority.
Need help to organize a summit? We have helped thousands of customers host successful summits by enrolling in our How To Organise Your Own Virtual Summit online course. The course includes a step-by-step process which you can follow to ensure your summit is a roaring success. You can find out more and enroll here.